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The internationally acclaimed psychologist Paul Bloom explores one of the most fascinating and fundamental engines of human behaviour - the new science of why we like what we like. We are attracted, whether we know it or not, to the hidden aspects of things and people. Some teenagers enjoy cutting themselves with razors. Some men pay good money to be spanked by prostitutes. The average Briton spends over a day a week watching television. The thought of sex with a virgin is intensely arousing to many men. Artwork can sell for millions of pounds. Food and alcohol are so compelling that they can come to dominate one’s life. People slow their cars to look at gory accidents and go to sentimental movies that make them cry. In this revealing and witty account, Paul Bloom examines the science behind these curious desires, attractions and tastes, exploring one of the most fascinating and fundamental engines of human behaviour. Drawing on insights from child development, philosophy, neuroscience and behavioural economics, How Pleasure Works shows how certain universal habits of the human mind explain what we like and why we like it.
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433 грн
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A divorced, middle-aged English professor finds himself increasingly unable to resist affairs with his female students. When discovered by the college authorities, he is expected to apologise and repent in an effort to save his job, but he refuses to become a scapegoat in what he see as as a show trial designed to reinforce a stringent political correctness. He preempts the authorities and leaves his job, and the city, to spend time with his grown-up lesbian daughter on her remote farm. Things between them are strained - there is much from the past they need to reconcile - and the situation becomes critical when they are the victims of a brutal and horrifying attack. In spectacularly powerful and lucid prose, Coetzee uses all his formidable skills to engage with a post-apartheid culture in unexpected and revealing ways. This examination into the sexual and politcal lawlines of modern South Africa as it tries desperately to start a fresh page in its history is chilling, uncompromising and unforgettable.
| Авторы | Кутзее Джон Максвелл |
| Издательство | Penguin |
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389 грн
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Discover Buddhism with the world's most revered spiritual leader This jewel of a book offers the core teachings on Buddhism applicable in daily life from His Holiness the Dalai Lama. This is a classic timeless collection of advice and teachings about the importance of love and compassion, individual responsibility and awareness of the problems in everyday life. Whoever you are, whatever your beliefs, the Dalai Lama’s words have the power to calm and inspire.
| Авторы | Его Святейшество Далай-лама |
| Издательство | Penguin |
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260 грн
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Stephen Crane is an American poet, prosaist, a newspaper reporter, representative of the school of impressionism in literature. Throughout his short life (he died before reaching the age of thirty), he created six novels, two books of verse, more than a hundred stories and sketches. In his writing Stephen Crane describes reality in the terms of a well-known triad: a lone person, an indifferent universe and a feeling of confrontation arising between them. He exerted great influence on the generations to come of the poets, novelists and short-story writers, such as E. Hemingway, W. Faulkner, T. Dreiser and others. The collection comprises some of the best stories by Stephen Crane which entered the gold reserves of American literature.
Стівен Крейн — американський поет, прозаїк і журналіст, представник імпресіонізму в літературі. За своє коротке життя створив шість романів, понад сто оповідань і нарисів та дві книги віршів. У своїх творах С. Крейн описує реальність у термінах відомої триєдності: самотньої людини, байдужого всесвіту та почуття конфронтації, що виникає між ними. Вплинув на наступні покоління поетів, романістів і новелістів, зокрема на творчість Е. Гемінґвея, В. Фолкнера, Т. Драйзера та ін. До збірки включено найкращі оповідання С. Крейна, що увійшли до золотого фонду американської літератури.
Стівен Крейн — американський поет, прозаїк і журналіст, представник імпресіонізму в літературі. За своє коротке життя створив шість романів, понад сто оповідань і нарисів та дві книги віршів. У своїх творах С. Крейн описує реальність у термінах відомої триєдності: самотньої людини, байдужого всесвіту та почуття конфронтації, що виникає між ними. Вплинув на наступні покоління поетів, романістів і новелістів, зокрема на творчість Е. Гемінґвея, В. Фолкнера, Т. Драйзера та ін. До збірки включено найкращі оповідання С. Крейна, що увійшли до золотого фонду американської літератури.
| Авторы | Стивен Крейн |
| Издательство | Знання |
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115 грн
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This textbook contains a systematic presentation of the course of biological chemistry according to the educational program for students of higher medical (pharmaceutical) educational establishments. The core text of this book examines the structure of an enzyme, and the metabolic pathways of the major classes of biomolecules (proteins, amino acids, carbohydrates, lipids, nucleotides, porphyrins); structural features and properties of nucleic acids, DNA and RNA; molecular biology and genetics, biochemical foundations of the physiological functions of the human body and their neurohumoral regulation are highlighted. Considerable attention is paid to the molecular mechanisms underlying the functions of blood cells, liver, kidneys, muscles, connective tissue, immune and nervous systems. The biochemical basis of the pathogenesis of atherosclerosis, diabetes mellitus, obesity, diseases of the endocrine, immune, nervous systems and connective tissue are considered. In addition to informational material, each chapter of the textbook contains tests and tasks for self-control.
| Авторы | Юрий Губский, Михаил Корда, Ирина Ниженковская |
| Издательство | Знання |
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759 грн
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Вірус поширюється, і ніде не безпечно. Це боротьба за виживання, адже кількість зомбі зростає з кожним поворотом сторінки...
Від лікарні на карантині та підземного бункера до евакуації з Білого дому та повномасштабних битв на вулицях – шанувальникам зомбі сподобається ця страшна пошукова книга, яка викликає неприємні відчуття.
Книга «Де зомбі?» містить 48 сторінок повнокольорових ілюстрацій. обіцяє розважити, розважити та налякати читачів, які полюють за родиною зомбі серед натовпу в цій книзі про зомбі.
The virus is spreading and nowhere is safe. It's a scramble for survival as the number of zombies grows with every turn of the page...
From a hospital under quarantine and an underground bunker, to a White House evacuation and full-scale battle in the streets, zombie fans will love this scary and stomach churning search book.
With 48 pages of full colour illustrations, Where's The Zombie? promises to amuse, entertain and terrify readers as they hunt for the family of zombies among the crowds in this zombie activity book.
Від лікарні на карантині та підземного бункера до евакуації з Білого дому та повномасштабних битв на вулицях – шанувальникам зомбі сподобається ця страшна пошукова книга, яка викликає неприємні відчуття.
Книга «Де зомбі?» містить 48 сторінок повнокольорових ілюстрацій. обіцяє розважити, розважити та налякати читачів, які полюють за родиною зомбі серед натовпу в цій книзі про зомбі.
The virus is spreading and nowhere is safe. It's a scramble for survival as the number of zombies grows with every turn of the page...
From a hospital under quarantine and an underground bunker, to a White House evacuation and full-scale battle in the streets, zombie fans will love this scary and stomach churning search book.
With 48 pages of full colour illustrations, Where's The Zombie? promises to amuse, entertain and terrify readers as they hunt for the family of zombies among the crowds in this zombie activity book.
| Авторы | Пол Моран |
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50 грн
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What would you do if your wishes came true? Meet the wishgiver boy – with lotions and potions and secret ingredients, he glides through the night making wishes come true. He can conjure up dragons, magical midnight feasts and even make you fly. But will he ever find the magic to grant his own wishes? This is a tale of hard work rewarded and the special power of the words ‘thank you’.
| Авторы | Емі Спаркс, Сара Огилви |
| Издательство | Penguin |
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303 грн
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Everything drug cartels do to survive and prosper they’ve learnt from big business – brand value and franchising from McDonald’s, supply chain management from Walmart, diversification from Coca-Cola. Whether it’s human resourcing, R&D, corporate social responsibility, off-shoring, problems with e-commerce or troublesome changes in legislation, the drug lords face the same strategic concerns companies like Ryanair or Apple. So when the drug cartels start to think like big business, the only way to understand them is using economics. In Narconomics, Tom Wainwright meets everyone from coca farmers in secret Andean locations, deluded heads of state in presidential palaces, journalists with a price on their head, gang leaders who run their empires from dangerous prisons and teenage hitmen on city streets - all in search of the economic truth.
| Авторы | Том Уэйнрайт |
| Издательство | Penguin |
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389 грн
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Emotionally gripping and richly involving, Silent Night explores how the heart has mysterious healing powers of its own, and that sometimes the best things happen when we think all is lost . . . Danielle Steel's stunning novel is a deeply moving story of resilience, hope and the importance of family. Paige Watts is the ultimate stage mother. The daughter of Hollywood royalty, Paige channels her own acting dreams into making her daughter, Emma, a star. By the age of nine, Emma is playing a central role in a hit TV show. Then everything is shattered by unforeseeable tragedy. Now Emma is living with her Aunt Whitney, who had chosen a very different path from Paige. Whitney was always the career-driven older sister, loving a no-strings relationship and hating the cult of celebrity that enveloped their childhood. But at a moment's notice, Whitney must change her life in every way. Silent Night is a powerful family drama and an example of the world's favourite storyteller, Danielle Steel, at her most moving and compelling.
| Авторы | Стил Даниэла |
| Издательство | Penguin |
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205 грн
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From the New York Times bestselling creator of Little Leaders: Bold Women in Black History comes the highly anticipated follow up, celebrating the lives of inspirational women around the world. Meet the little leaders. They're brave. They're bold. They changed the world. Featuring the true stories of 40 inspirational women creators - from writers to inventors, artists to scientists - this book is as inspirational as it is educational. Readers will meet trailblazing women such as revolutionary architect, Zaha Hadid, actor/inventor Hedy Lamarr, environmental activist Wangari Maathai, modernist painter and animator Mary Blair and physicist Chien-Shiung Wu. Some names will be familiar, some will not - but all these women had a lasting impact on their fields.
| Авторы | Вашти Харрисон |
| Издательство | Penguin |
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563 грн
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Now a New York Times number one bestseller, The Great Alone by Kristin Hannah is a daring, beautiful, stay-up-all-night story about love and loss, the fight for survival, and the wildness that lives in both man and nature. Thirteen-year-old Leni, a girl coming of age in a tumultuous time, is caught in the riptide of her parents' passionate, stormy relationship, dares to hope that Alaska will lead to a better future for her family. She is desperate for a place to belong. Her mother, Cora, will do anything and go anywhere for the man she loves, even if means following him into the unknown. At once an epic story of human survival and love, and an intimate portrait of a family tested beyond endurance, The Great Alone offers a glimpse into a vanishing way of life in America. With her trademark combination of elegant prose and deeply drawn characters, Kristin Hannah has delivered an enormously powerful story that celebrates the resilience of the human spirit and the remarkable and enduring strength of women. The Great Alone is perfect for all those who loved The Light Between Oceans, and fans of Jodi Picoult, Victoria Hislop and Diane Chamberlain. 'Compelling. Moving. Unforgettable' Sunday Times bestselling author Karen Swan
| Авторы | Кристин Ханна |
| Издательство | Penguin |
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254 грн
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In a city swollen by refugees and bubbling with civil unrest, two young people fall in love. Their homeland is on the brink of war. One day soon they must leave it behind: striking out into the unknown, searching for some corner of the world that might be safe. Exit West is an extraordinary, sweeping journey, reaching far across the globe and deep into the human heart. In a world of upheaval and fear, how can we hold onto our humanity? In a world of closed borders, what happens when a door is opened? Mohsin Hamid's novel blazes triumphantly in the darkness, singing from the eye of the storm.
| Авторы | Мохсин Хамид |
| Издательство | Penguin |
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389 грн
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Happy Families is part of Ladybird's best-selling Baby Touch series, designed to stimulate babies' senses from birth. Full of friendly animal mummies, daddies and babies, and bright, high contrast colours to engage and stimulate your baby, Happy Families is perfect for sharing together. Talk about the different textures you can feel and make the animal noises as you help your baby explore the touch-and-feel mummy or daddy on every page. Then find the matching baby!
| Издательство | Penguin |
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346 грн
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The long-awaited sequel to the bestselling sales classic The Challenger Sale 'A handbook of practices that will help you get into your customers' heads, deliver good value, and win the sale' DANIEL H. PINK, author of To Sell is Human and Drive Four years ago, the authors behind The Challenger Sale overturned decades of conventional wisdom with a bold new approach to sales. Now they reveal something even more surprising: the highest-performing sales teams don't focus on friendly, attentive customers. Instead, they target challenger customers. Challenger customers are sceptical, less interested in meeting, and ultimately indifferent as to who wins the deal. But they also have the credibility, persuasive skill and will to challenge the status quo that will get a deal to the finish line far more often than customers who are easier to connect with. Based on new CEB research from thousands of B2B marketers, sellers and buyers around the world, The Challenger Customer shows you how to find these 'mobilizers' and equip them with the tools to effectively challenge their own organizations on your behalf. This ground-breaking book is the blueprint you need to make the sale again and again.
| Авторы | Пэт Спеннер , Брент Адамсон, Мэттью Диксон, Ник Томан |
| Издательство | Penguin |
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649 грн
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The Big Steps series is designed to help little ones (and their parents) cope with everyday experiences in. In I'm Not Sleepy, watch little Ned and his mummy go through their bedtime routine even though Ned is not a bit sleepy. See Ned clear away his toys, have a bath, a story and then a song in this fun-filled novelty book with flaps and mechanisms. Each page has really helpful bedtime tips for parents and carers that are endorsed by leading Early Years Consultant, Dr Amanda Gummer. With delightful illustrations from Marion Cocklico, I'm Not Sleepy is the perfect bedtime book to share with even the most reluctant little sleeper!
| Издательство | Penguin |
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254 грн
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The matchless Munro makes art out of everyday lives in this dazzling new collection. At its centre are three stories connected into one marvellously rich narrative about Juliet - who escapes from teaching at a girls' school and throws herself into a wild and passionate love match. Here are men and women of wildly different times and circumstances, their lives made vividly palpable by the nuance and empathy of Munro's writing. Runaway is about the power and betrayals of love, about lost children, lost chances. There is pain and desolation beneath the surface, like a needle in the heart, which makes these stories more powerful and compelling than anything she has written.
| Авторы | Элис Манро |
| Издательство | Penguin |
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389 грн
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Katie Brenner has the perfect life: a flat in London, a glamorous job, and a super-cool Instagram feed. OK, so the truth is that she rents a tiny room with no space for a wardrobe, has a hideous commute to a lowly admin job, and the life she shares on Instagram isn't really hers. But one day her dreams are bound to come true, aren't they? Until her not-so-perfect life comes crashing down when her mega-successful boss Demeter gives her the sack. All Katie's hopes are shattered. She has to move home to Somerset, where she helps her dad with his new glamping business. Then Demeter and her family book in for a holiday, and Katie sees her chance. But should she get revenge on the woman who ruined her dreams - or try to get her job back? Does Demeter - the woman who has everything - actually have such an idyllic life herself? Maybe they have more in common than it seems. And what's wrong with not-so-perfect, anyway? Everybody loves Sophie Kinsella: "I almost cried with laughter" Daily Mail "Hilarious .
| Авторы | Кинселла Софи |
| Издательство | Penguin |
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303 грн
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We know that businesses and organisations expect people at all levels to show initiative and display good leadership qualities, but to put this into practice is easier said than done. This book will show you how you can become a better leader, whether you're already in charge of a large team, or you're paving the way for your future career. How to Be a Better Leader is designed to help you truly understand what it means to be a leader, as well as what good and bad leadership look like. Stefan Stern investigates the different ways in which men and women lead - and, crucially, how we can get nearer to genuine equality at work. He also highlights the language of leaders, and gives examples from around the world of different prominent leaders from business and politics, including Jeff Bezos, Indra Nooyi, Winston Churchill and Rosa Parks.
| Авторы | Стефан Штерн |
| Издательство | Penguin |
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291 грн
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A new Penguin Special on the problems of the world and how to prepare for tomorrow - from the greatest public intellectual of our times. An essential overview of the problems of our world today - and how we should prepare for tomorrow - from the world's leading public intellectual. We have two choices. We can be pessimistic, give up, and help ensure that the worst will happen. Or we can be optimistic, grasp the opportunities that surely exist, and maybe help make the world a better place. Not much of a choice. From peerless political thinker Noam Chomsky comes an exploration of rising neoliberalism, the refugee crisis in Europe, the Black Lives Matter movement, the dysfunctional US electoral system, and the prospects and challenges of building a movement for radical change. Including four up-to-the-minute interviews on the 2016 American election campaign and global resistance to Trump, this Penguin Special is a concise introduction to Chomsky's ideas and his take on the state of the world today.
| Авторы | Ноам Хомский |
| Издательство | Penguin |
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260 грн
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This fun board book introduces young children to first concepts and themes. A great introduction to first animal words, this book offers exciting illustrations of animals in their different environments. Little ones will be encouraged to look and find, and talk with parents about their favourite animals and their behaviour. There is lots of opportunity to extend your child's vocabulary. Look at the pictures with them and ask: "What is the cat doing?'; 'Where is the frog?' 'What noise does the dog make?'
| Издательство | Penguin |
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216 грн
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