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With only about half of small businesses still trading after the first three years, setting up and surviving as an entrepreneur can be a tough game. Bestselling author Jeffrey Fox has come up with a winning formula for small-business owners to guarantee themselves commercial success and, what is more, how to make big money in the process. This book offers simple, practical and unique advice on every aspect of running a small business, from how to get start-up money to staying in profit. Fox also provides more creative and quirky insights into how to be successful such as why you should: -not to work from home -hire an ex-paperboy instead of a Harvard graduate -pick up paperclips but overspend on your customers. Whether you're already a small-business owner or are simply contemplating becoming one, this guide is essential reading.
| Авторы | Фокс Джеффри |
| Издательство | Penguin |
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389 грн.
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Into the intrigue and violence of Indo-China comes Pyle, a young idealistic American sent to promote democracy through a mysterious 'Third Force'. As his naive optimism starts to cause bloodshed, his friend Fowler, a cynical foreign correspondent, finds it hard to stand aside and watch. But even as he intervenes he wonders why: for the sake of politics, or for love…
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389 грн.
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Discover Buddhism with the world's most revered spiritual leader This jewel of a book offers the core teachings on Buddhism applicable in daily life from His Holiness the Dalai Lama. This is a classic timeless collection of advice and teachings about the importance of love and compassion, individual responsibility and awareness of the problems in everyday life. Whoever you are, whatever your beliefs, the Dalai Lama’s words have the power to calm and inspire.
| Авторы | Его Святейшество Далай-лама |
| Издательство | Penguin |
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260 грн.
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Coco Chanel was many things to many people. Raised in emotional and financial poverty, she became one of the defining figures of the twentieth century. She was mistress to aristocrats, artists and spies. She broke rules of style and decorum, seducing both men and women, yet in her work expected the highest standards. She took a 'plaything' and turned it into a global industry which defined the modern woman. Filled with new insights and thrilling discoveries, Lisa Chaney's Chanel provides the most defining and provocative portrait yet. 'Chaney's research is laudable, uncovering fresh details of Chanel's well-trodden rag trade to riches story' Evening Standard 'An unflinching examination of the historically inscrutable designer' Vogue Lisa Chaney has lectured and tutored in the history of art and literature, made TV and radio broadcasts on the history of culture, and reviewed and written for journals and newspapers, including The SundayTimes, the Spectator and the Guardian. She is the author of two previous biographies: Elizabeth David and Hide-and-Seek With Angels: The Life of J.M. Barrie.
| Авторы | Лиза Чейни |
| Издательство | Penguin |
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476 грн.
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A New York Times bestseller. A bestselling story of suspense, All Around The Town is a mastreful psychological thriller from the world's most successful writer of suspense novels. When Professor Allan Grant is found stabbed to death, all the evidence points to an obsessed student, 21-year-old Laurie Kenyon. She sent him passionate letters, stalked him, watched him through his study window. And after the murder, she wakes up in her dormitory, covered in blood and clutching the knife that killed him, with no memory of the brutal crime. Laurie's sister and attorney, Sarah, is the only one who understands Laurie's daily nightmare and the shocking lingering effects of a childhood kidnapping too hideous to be recalled. Laurie's abductors - Bic Hawkins and his wife Opal, now prominent TV evangelists - fear she will start to remember her life with them. They must ensure that her past remains buried at all costs, even if it means Bic has to carry out the murderous threat he made all those years ago to a terrified girl...
| Авторы | Хиггинс Кларк Мэри |
| Издательство | Penguin |
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346 грн.
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A little boy says goodnight to all his toys, but who is the favorite? Why, it's Tractor of course! With a rhyming text, atmospheric illustrations and plenty of animal sounds to join in with, Goodnight Tractor will help your little darlings go to bed and stay there.
| Издательство | Penguin |
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259 грн.
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Now you can join James, The Centipede, The Earthworm and the rest of the gang in this bug-packed journey through the world of insects. Perfect to broaden inquisitive little minds, get your hands marvellously muddy and find out all the wacky and wondrous facts about your favourite creepy-crawlies! Based on Roald Dahl's James and the Giant Peach, this phizz-whizzing activity book is packed with brilliant bugs and fun activities to try at home, like making your own ant farm and building your very own bug hotel.
| Авторы | Роальд Даль |
| Издательство | Penguin |
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346 грн.
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The awe-inspiring Sunday Times Bestseller from astronaut Tim Peake Shortlisted for the British Book Award 2018 Have you ever thought of becoming an astronaut? Ask an Astronaut is Tim Peake’s personal guide to life in space, based on his historic Principia mission, and the thousands of questions he has been asked since his return to Earth. How does it feel to orbit the earth ten times faster than a speeding bullet? What’s it like to eat, sleep and go to the toilet in space? And where to next – the moon, mars or beyond? From training to launch, historic spacewalk to re-entry, Tim has a fascinating answer to everything you ever wanted to know. He reveals for readers of all ages the extraordinary secrets, cutting-edge science, and everyday wonders of life onboard the International Space Station. Tim is pleased to announce that, as with his previous book, royalties received from the book will be donated to The Prince’s Trust.
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308 грн.
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Turning Point is a highly-charged, gripping novel from the world's favourite storyteller about how suddenly life can change for all of us . . . In Danielle Steel's powerful novel, four San Francisco trauma doctors confront their greatest challenge yet. Bill Browning heads the trauma unit at San Francisco's busiest emergency room. With his ex-wife and daughters in London, he immerses himself in his work and lives for the little time he can spend with his children. A rising star at her teaching hospital, Stephanie Lawrence has two young sons, a frustrated stay-at-home husband, and not enough time for any of them. Harvard-educated Wendy Jones is a dedicated trauma doctor, trapped in a dead-end relationship with a married cardiac surgeon. And Tom Wylie's popularity with women rivals the superb medical skills he employs at his medical centre, but he refuses to let anyone get too close, determined to remain unattached forever. These exceptional doctors are chosen to work in Paris on a unique project with their counterparts in a mass-casualty training programme. But after an unspeakable act of violence, their temporary life becomes a stark turning point: a time to make hard choices - with consequences that will last a lifetime.
| Издательство | Penguin |
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205 грн.
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Yongey Mingyur Rinpoche’s experience begins the night he has chosen to embark on a four-year wandering retreat, slipping past the monastery gates. Alone for the first time in his life, he sets out into the unknown. His initial motivation is to step away from his life of privilege and to explore the deepest, most hidden aspects of his being, but what he discovers throughout his retreat – about himself and about the world around us – comes to define his meditation practice and teaching.
Just three weeks into his retreat, Rinpoche becomes deathly ill and his journey begins in earnest through this near-death experience. Moving, beautiful and suffused with local colour, In Love with the World is the story of two different kinds of death: that of the body and that of the ego, and how we can bridge these two experiences to live a better and more fulfilling life. Rinpoche’s skilful and intimate account of his search for the self is a demonstration of how we can transform our dread of dying into joyful living.
Just three weeks into his retreat, Rinpoche becomes deathly ill and his journey begins in earnest through this near-death experience. Moving, beautiful and suffused with local colour, In Love with the World is the story of two different kinds of death: that of the body and that of the ego, and how we can bridge these two experiences to live a better and more fulfilling life. Rinpoche’s skilful and intimate account of his search for the self is a demonstration of how we can transform our dread of dying into joyful living.
| Авторы | Йонгей Мінґ’юр Рінпочє, Гелен Творков |
| Издательство | Penguin |
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545 грн.
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Tiffani Bova, the Growth and Innovation Evangelist at Salesforce, draws on her expertise as a consultant and practitioner to devise a new framework for business leaders looking to pursue growth. We're witnessing an age of endless customization, and growth strategy is no exception. There's no one size fits all strategy; a winning strategy for one business may spell doom for another. In Growth IQ, Bova determines that there are ten simple--but easily misunderstood--growth paths, and explains how companies can get a handle on their particular business context, and use it to determine the right combination and sequence of growth paths to take them into the future. Bova breaks down the strategies deployed by a wide range of companies to show you how: * GE and John Deere have lasted over a century and continue to thrive by combining their strategy of innovative product development with a renewed focus on R&D and customer experience. * Marvel transformed from a struggling comic book publisher to a global entertainment behemoth by realigning their market penetration strategy to focus on comic book characters, instead of just comic books. * Gateway's attempt at market expansion into brick-and-mortar retail led to its failure, while the same move by Apple has accelerated its growth. Whether your company is on a growth spurt, in a worrying stall, or showing signs of decline, Growth IQ is your map to charting the course of your company's future.
| Авторы | Тиффани Бова |
| Издательство | Penguin |
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545 грн.
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This is the "Penguin English Library Edition" of "The Scarlet Letter" by Nathaniel Hawthorne. 'Shame, Despair, Solitude! These had been her teachers, - stern and wild ones, - and they had made her strong, but taught her much amiss'. Fiercely romantic and hugely influential, "The Scarlet Letter" is the tale of Hester Prynne, imprisoned, publicly shamed, and forced to wear a scarlet 'A' for committing adultery and bearing an illegitimate child, Pearl. In their small, Puritan village, Hester and her daughter struggle to survive, but in this searing study of the tension between private and public existence, Hester Prynne's inner strength and quiet dignity means she has frequently been seen as one of the first great heroines of American fiction. "The Penguin English Library" contains 100 editions of the best fiction in English, from the eighteenth century and the very first novels to the beginning of the First World War.
| Авторы | Готорн Натаниель |
| Издательство | Penguin |
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259 грн.
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The author of Fight Club takes America beyond our darkest dreams in this timely satire People pass the word only to those they trust most: Adjustment Day is coming. They’ve been reading a mysterious blue-black book and memorising its directives. They are ready for the reckoning. In this ingeniously comic work, Chuck Palahniuk’s first novel in four years, he does what he does best: skewer the absurdities in our society. Smug, geriatric politicians hatch a nasty fate for the burgeoning population of young males; working-class men dream of burying the elites; and professors propound theories that offer students only the bleakest future. When it arrives, Adjustment Day inaugurates a new, disunited states. In this mind-blowing novel, Palahniuk fearlessly makes real the logical conclusion of every separatist fantasy, alternative fact, and conspiracy theory lurking in the American psyche.
| Авторы | Паланик Чак |
| Издательство | Penguin |
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649 грн.
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Recursion takes mind-twisting premises and embeds them in a deeply emotional story about time and loss and grief and most of all, the glory of the human heart' Gregg Hurwitz, international bestselling author of Orphan X
A breathtaking exploration of memory and what it means to be human, Recursion is the follow-up novel to the smash-hit thriller, Dark Matter, by Blake Crouch.
What if someone could rewrite your entire life?
‘My son has been erased.’
Those are the last words the woman tells Barry Sutton before she leaps from the Manhattan rooftop.
Deeply unnerved, Barry begins to investigate her death only to learn that this wasn’t an isolated case. All across the country, people are waking up to lives different from the ones they fell asleep to. Are they suffering from False Memory Syndrome, a mysterious, new disease that afflicts people with vivid memories of a life they never lived? Or is something far more sinister behind the fracturing of reality all around him?
Miles away, neuroscientist Helena Smith is developing a technology that allows us to preserve our most intense memories and relive them. If she succeeds, anyone will be able to re-experience a first kiss or the birth of a child.
Barry’s search for the truth leads him on an impossible, astonishing journey as he discovers that Helena’s work has yielded a terrifying gift . . .
A breathtaking exploration of memory and what it means to be human, Recursion is the follow-up novel to the smash-hit thriller, Dark Matter, by Blake Crouch.
What if someone could rewrite your entire life?
‘My son has been erased.’
Those are the last words the woman tells Barry Sutton before she leaps from the Manhattan rooftop.
Deeply unnerved, Barry begins to investigate her death only to learn that this wasn’t an isolated case. All across the country, people are waking up to lives different from the ones they fell asleep to. Are they suffering from False Memory Syndrome, a mysterious, new disease that afflicts people with vivid memories of a life they never lived? Or is something far more sinister behind the fracturing of reality all around him?
Miles away, neuroscientist Helena Smith is developing a technology that allows us to preserve our most intense memories and relive them. If she succeeds, anyone will be able to re-experience a first kiss or the birth of a child.
Barry’s search for the truth leads him on an impossible, astonishing journey as he discovers that Helena’s work has yielded a terrifying gift . . .
| Авторы | Блейк Крауч |
| Издательство | Penguin |
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509 грн.
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Twelve-year-old Karana escapes death at the hands of treacherous hunters, only to find herself totally alone on a harsh desolate island. How she survives in the face of all sorts of dangers makes gripping and inspiring reading. Based on a true story.
| Авторы | Скотт О'Делл |
| Издательство | Penguin |
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303 грн.
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In Invisible Cities Marco Polo conjures up cities of magical times for his host, the Chinese ruler Kublai Khan, but gradually it becomes clear that he is actually describing one city: Venice. As Gore Vidal wrote 'Of all tasks, describing the contents of a book is the most difficult and in the case of a marvellous invention like Invisible Cities, perfectly irrelevant.' This title is exclusively available from Vintage Classics 'Of all the Italian post-war novelists, Italo Calvino is the adventurer. He glitters, impersonal, brilliant and lasting' Financial Times 'Whole chapters of unforced poetic prose in which insight and fantasy are perfectly matched-an exquisite world' Observer 'Invisible Cities' is perhaps his most beautiful work-the artist seems to have made peace with the tension between man's ideas of the many and the one' New York Review of Books
| Авторы | Кальвино Итало |
| Издательство | Penguin |
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389 грн.
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Get ready for the first veggie cookbook from the nation's favourite healthy cook and fitness sensation, Joe Wicks. Inside are 100 flavour-packed easy vegetarian recipes, many of which are also vegan, plus five exclusive Body Coach HIIT workouts. From Smoky Sweet Potato Chilli to Spinach and Ricotta Ravioli with Salsa Verde, Veggie Lean in 15 features a fantastic range of meat-free dishes, all prepared in 15 minutes flat. The recipes are ideal for full- and part-time veggies, as well as those wishing to cut down on eating meat in a healthy and delicious way. Joe highlights the best food to eat on rest days and active days, making it simple to fuel workouts and keep lean. There are also plenty of make-ahead ideas to get you prepping like a boss in no time at all. Joe has more than 4 million followers on social media where fans share their personal journeys towards a leaner, fitter lifestyle. The Lean in 15 titles won platinum and gold awards at the Specsavers Nielsen book awards. Joe's first book Lean in 15: The Shift Plan has become the bestselling diet book of all time and all his books have been non-fiction number one bestsellers.
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618 грн.
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Happy Families is part of Ladybird's best-selling Baby Touch series, designed to stimulate babies' senses from birth. Full of friendly animal mummies, daddies and babies, and bright, high contrast colours to engage and stimulate your baby, Happy Families is perfect for sharing together. Talk about the different textures you can feel and make the animal noises as you help your baby explore the touch-and-feel mummy or daddy on every page. Then find the matching baby!
| Издательство | Penguin |
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346 грн.
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In this classic fairy tale, a little old woman makes a gingerbread man - but then he runs away! Is there anyone who can catch the gingerbread man? Read it yourself with Ladybird is one of Ladybird's best-selling series. For over thirty-five years it has helped young children who are learning to read develop and improve their reading skills. Each Read it yourself book is very carefully written to include many key, high-frequency words that are vital for learning to read, as well as a limited number of story words that are introduced and practised throughout. Simple sentences and frequently repeated words help to build the confidence of beginner readers and the four different levels of books support children all the way from very first reading practice through to independent, fluent reading. Each book has been carefully checked by educational consultants and can be read independently at home or used in a guided reading session at school. Further content includes comprehension puzzles, helpful notes for parents, carers and teachers, and book band information for use in schools. The Gingerbread Man is a Level 2 Read it yourself title, ideal for children who have received some initial reading instruction and can read short, simple sentences with help.
| Издательство | Penguin |
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130 грн.
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The sixth volume of the adventures of red-haired Anne Shirley. Anne, now Mrs Doctor Blythe, is still sometimes as impetuous as when she was the girl from Green Gables. But with six lively children and hard-worked Gilbert to look after - not to mention Gilbert's disapproving aunt, Anne has to be practical too. Especially when the children get into as many scrapes as she ever did!
| Авторы | Люсі Мод Монгомері |
| Издательство | Penguin |
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303 грн.
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