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The author of the legendary bestseller Influence, social psychologist Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn’t lie in the message itself, but in the key moment before that message is delivered. What separates effective communicators from truly successful persuaders? Using the same combination of rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to capitalize on the essential window of time before you deliver an important message. This “privileged moment for change” prepares people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change “minds” a pre-suader must also change “states of mind.” His first solo work in over thirty years, Cialdini’s Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener’s attitudes, beliefs, or experiences isn’t necessary, says Cialdini—all that’s required is for a communicator to redirect the audience’s focus of attention before a relevant action. From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini draws on an array of studies and narratives to outline the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, “Yes.”
| Авторы | Чалдини Роберт |
| Издательство | Penguin |
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433 грн
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Harry Potter has never even heard of Hogwarts when the letters start dropping on the doormat at number four, Privet Drive. Addressed in green ink on yellowish parchment with a purple seal, they are swiftly confiscated by his grisly aunt and uncle. Then, on Harry's eleventh birthday, a great beetle-eyed giant of a man called Rubeus Hagrid bursts in with some astonishing news: Harry Potter is a wizard, and he has a place at Hogwarts School of Witchcraft and Wizardry. An incredible adventure is about to begin! These new editions of the classic and internationally bestselling, multi-award-winning series feature instantly pick-up-able new jackets by Jonny Duddle, with huge child appeal, to bring Harry Potter to the next generation of readers. It's time to PASS THE MAGIC ON ...
| Авторы | Джоан Роулінг |
| Издательство | Penguin |
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408 грн
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Noam Chomsky: philosopher, political writer, fearless activist. No one has done more to question the hidden actors who govern our lives, calling the powers that be to account. Here he presents Who Rules the World?, his definitive account of those powers, how they work, and why we should be questioning them. From the dark history of the US and Cuba to China's global rise, from torture memos to sanctions on Iran, this book investigates the defining issues of our times and exposes the hypocrisy at the heart of America's policies and actions. The world's political and financial elite are now operating almost totally unconstrained by the so-called democratic structure. With climate change and nuclear proliferation threatening our very survival, dissenting voices have never been more necessary. Fiercely outspoken and rigorously argued, Who Rules the World? is an indispensable guide to how things really are.
| Авторы | Ноам Хомский |
| Издательство | Penguin |
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433 грн
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Half Boy. Half God. ALL Hero. It's not every day you find yourself in combat with a half-lion, half-human. But when you're the son of a Greek God, it happens. And now my friend Annabeth is missing, a Goddess is in chains and only five half-blood heroes can join the quest to defeat the doomsday monster. Oh and guess what. The Oracle has predicted that not all of us will survive ...
| Авторы | Рік Ріордан |
| Издательство | Penguin |
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197 грн
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Sixteen-year-old Aza never intended to pursue the mystery of fugitive billionaire Russell Pickett, but there's a hundred thousand dollar reward at stake and her Best and Most Fearless Friend, Daisy, is eager to investigate. So together, they navigate the short distance and broad divides that separate them from Russell Pickett's son, Davis. Aza is trying. She is trying to be a good daughter, a good friend, a good student, and maybe even a good detective, while also living within the ever-tightening spiral of her own thoughts.
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346 грн
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The epic new novel from the internationally acclaimed and best-selling author of 1Q84. In Killing Commendatore, a thirty-something portrait painter in Tokyo is abandoned by his wife and finds himself holed up in the mountain home of a famous artist, Tomohiko Amada. When he discovers a strange painting in the attic, he unintentionally opens a circle of mysterious circumstances. To close it, he must complete a journey that involves a mysterious ringing bell, a two-foot-high physical manifestation of an Idea, a dapper businessman who lives across the valley, a precocious thirteen-year-old girl, a Nazi assassination attempt during World War II in Vienna, a pit in the woods behind the artist’s home, and an underworld haunted by Double Metaphors. A tour de force of love and loneliness, war and art – as well as a loving homage to The Great Gatsby – Killing Commendatore is a stunning work of imagination from one of our greatest writers.
| Авторы | Мураками Харуки |
| Издательство | Penguin |
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866 грн
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Mars and Venus in the Bedroom offers practical, heartfelt and wise advice to help you to transform your love life and enjoy a sexually and emotionally fulfilling relationship. This new edition of John Gray's bestselling book explains how to keep passion alive in a long-term relationship and reveals what men and women really want from each other. He understands that there may be differences between you, but explains why instead of causing friction, these differences can make life much more fun and fulfilling.
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389 грн
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On 26 April 1986, at 1.23am, a series of explosions shook the Chernobyl nuclear reactor. Flames lit up the sky and radiation escaped to contaminate the land and poison the people for years to come. While officials tried to hush up the accident, Svetlana Alexievich spent years collecting testimonies from survivors - clean-up workers, residents, firefighters, resettlers, widows, orphans - crafting their voices into a haunting oral history of fear, anger and uncertainty, but also dark humour and love. A chronicle of the past and a warning for our nuclear future, Chernobyl Prayer shows what it is like to bear witness, and remember in a world that wants you to forget.
| Авторы | Светлана Алексиевич |
| Издательство | Penguin |
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450 грн
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Celebrate Mom's special day with The Very Hungry Caterpillar in this colorful book featuring Eric Carle's joyful illustrations. Show Mom just how much she means with this colorful book from the World of Eric Carle. Join The Very Hungry Caterpillar as he honors Mother's Day and celebrates incredible parents everywhere. With joyful illustrations and colorful creatures, this charming keepsake is a great way to show parents, grandparents, soon-to-be mothers, aunts, friends, or whomever you call "Mom" just how much you care.
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259 грн
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The gem of the works by Jack London (1876—1916) remains his northern cycle. On the arctic expanses, hearts obey strange laws incomprehensible for those ones who have never been in these far-off lands. The heroes of the writer’s works — Indians who assert their old-established customs, white people — unbidden strangers in search of enrichment, clever and devoted dogs — have to struggle for their subsistence with natural forces as well as with one another. The North becomes the most severe probation of the people’s and animals’ potentialities and only the unconquerable strength of mind and will help them survive in these extreme conditions.
| Авторы | Джек Лондон |
| Издательство | Знання |
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90 грн
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Eleven unmissable stories from the author of heart breaking Me Before You, including Paris for One - soon to be a major film - about Nell, deserted by her boyfriend minutes before setting off on a romantic weekend away, and a tale of the early days of two marriages, featuring Liv and Sophie from Jojo Moyes' bestselling romance The Girl You Left Behind.
| Авторы | Джоджо Мойес |
| Издательство | Penguin |
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346 грн
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Boggis is an enormously fat chicken farmer who only eats boiled chickens smothered in fat. Bunce is a duck-and-goose farmer whose dinner gives him a beastly temper. Bean is a turkey-and-apple farmer who only drinks gallons of strong cider. Mr Fox is so clever that every evening he creeps down into the valley and helps himself to food from their farms - and those GHASTLY farmers can't catch him! Now the farmers have hatched a plan to BANG-BANG-BANG shoot Mr Fox dead! But, just when they think Mr Fox can't possibly escape, he makes a FANTASTIC plan of his own . . .
| Авторы | Роальд Даль |
| Издательство | Penguin |
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259 грн
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The Sunday Times and New York Times Bestseller `There's nothing like a perfectly light sponge flavoured with spices and citrus or an icing-sugar-dusted cookie to raise the spirits and create a moment of pure joy.' In his stunning new baking and desserts cookbook Yotam Ottolenghi and his long-time collaborator Helen Goh bring the Ottolenghi hallmarks of fresh, evocative ingredients, exotic spices and complex flavourings - including fig, rose petal, saffron, aniseed, orange blossom, pistachio and cardamom - to indulgent cakes, biscuits, tarts, puddings, cheesecakes and ice cream. Sweet includes over 110 innovative recipes with stunning photos by award-winning Peden + Munk - from Blackberry and Star Anise Friands, Tahini and Halva Brownies, Persian Love Cakes, Middle Eastern Millionaire's Shortbread, and Saffron, Orange and Honey Madeleines to Flourless Chocolate Layer Cake with Coffee, Walnut and Rosewater and Cinnamon Pavlova with Praline Cream and Fresh Figs. There is something here to delight everyone - from simple mini-cakes and cookies that parents can make with their children to showstopping layer cakes and roulades that will reignite the imaginations of accomplished bakers.
| Авторы | Йотам Оттоленги |
| Издательство | Penguin |
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1 169 грн
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This sticker activity book is packed full of yummy things to eat. Join Mummy Pig as she bakes cookies, find out what vegetables Grandpa Pig grows in his greenhouse and help Peppa decorate pizzas. Yum! Yum! Yum! Includes over 100 stickers! Perfect for keeping Peppa fans busy.
| Издательство | Penguin |
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173 грн
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Ghosts and ghouls beware! London’s smallest, shabbiest and most talented psychic detection agency is back. Life is never exactly peaceful for Lockwood & Co. Lucy and George are trying to solve the mystery of the talking skull trapped in their ghost jar, while Lockwood is desperate for an exciting new case. Things seem to be looking up when the team is called to Kensal Green Cemetery to investigate the grave of a sinister Victorian doctor. Strange apparitions have been seen there, and the site must be made safe. As usual, Lockwood is confident; as usual, everything goes wrong – a terrible phantom is unleashed, and a dangerous object is stolen from the coffin. Lockwood & Co must recover the relic before its power is unleashed, but it’s a race against time. Their obnoxious rivals from the Fittes agency are also on the hunt. And if that’s not bad enough, the skull in the ghost-jar is stirring again… The author of the blockbuster BARTIMAEUS sequence delivers another humorous and chilling instalment in the critically acclaimed Lockwood & Co. series.
| Авторы | Джонатан Страуд |
| Издательство | Penguin |
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303 грн
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The latest groundbreaking tome from Tim Ferriss, the #1 New York Times best-selling author of The 4-Hour Workweek. From the author: “For the last two years, I’ve interviewed more than 200 world-class performers for my podcast, The Tim Ferriss Show. The guests range from super celebs (Jamie Foxx, Arnold Schwarzenegger, etc.) and athletes (icons of powerlifting, gymnastics, surfing, etc.) to legendary Special Operations commanders and black-market biochemists. For most of my guests, it’s the first time they’ve agreed to a two-to-three-hour interview. This unusual depth has helped make The Tim Ferriss Show the first business/interview podcast to pass 100 million downloads. “This book contains the distilled tools, tactics, and ‘inside baseball’ you won’t find anywhere else. It also includes new tips from past guests, and life lessons from new ‘guests’ you haven’t met. “What makes the show different is a relentless focus on actionable details. This is reflected in the questions. For example: What do these people do in the first sixty minutes of each morning? What do their workout routines look like, and why? What books have they gifted most to other people? What are the biggest wastes of time for novices in their field? What supplements do they take on a daily basis? “I don’t view myself as an interviewer. I view myself as an experimenter. If I can’t test something and replicate results in the messy reality of everyday life, I’m not interested. “Everything within these pages has been vetted, explored, and applied to my own life in some fashion. I’ve used dozens of the tactics and philosophies in high-stakes negotiations, high-risk environments, or large business dealings. The lessons have made me millions of dollars and saved me years of wasted effort and frustration. “I created this book, my ultimate notebook of high-leverage tools, for myself. It’s changed my life, and I hope the same for you.”
| Авторы | Тимоти Феррис |
| Издательство | Penguin |
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563 грн
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Jess Aarons wants to be the fastest boy in the class, but when a girl named Leslie Burke moves into the neighbouring farm his life changes forever. Even though she runs faster than him, Jess begins to think Leslie might be okay - she's clever and funny and not a bit soppy. And it is Leslie who invents Terabithia, the secret country on an island across the creek where he can escape his troublesome family.The only way to reach Terabithia is by rope-swing where Jess and Leslie become King and Queen, defeating giants, sharing stories and dreams, and plotting against their enemies. They are invincible - until tragedy strikes. It is more dreadful than anything Jess had ever dreamed of, but as he struggles to cope with his grief and anger, he finds that his family value him more than he'd thought and that, still King, he could even save Terabithia for the future.
| Авторы | Кетрін Патерсон |
| Издательство | Penguin |
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303 грн
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Explosive, subversive, wild and funny, 50 years on the novel's strength is undiminished. Reading Joseph Heller's classic satire is nothing less than a rite of passage. Set in the closing months of World War II, this is the story of a bombardier named Yossarian who is frantic and furious because thousands of people he has never met are trying to kill him. His real problem is not the enemy - it is his own army which keeps increasing the number of missions the men must fly to complete their service. If Yossarian makes any attempts to excuse himself from the perilous missions then he is caught in Catch-22: if he flies he is crazy, and doesn't have to; but if he doesn't want to he must be sane and has to. That's some catch...
| Авторы | Хеллер Джозеф |
| Издательство | Penguin |
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433 грн
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Mother of three and wife of John-Paul, Cecilia discovers an old envelope in the attic. Written in her husband's hand, it says: to be opened only in the event of my death. Curious, she opens it - and time stops. John-Paul's letter confesses to a terrible mistake which, if revealed, would wreck their family as well as the lives of others. Cecilia wants to do the right thing, but right for who? If she protects her family by staying silent, the truth will worm through her heart. But if she reveals her husband's secret, she will hurt those she loves most... 'A staggeringly brilliant novel. It is literally unputdownable' SOPHIE HANNAH 'If you like Jodi Picoult, you'll love this addictive new book' ESSENTIALS 'A tense, page-turning story which gradually draws everyone together in a devastating climax' MAIL ON SUNDAY
| Авторы | Лиана Мориарти |
| Издательство | Penguin |
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404 грн
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Miller's groundbreaking first novel, banned in Britain for almost thirty years. A penniless and as yet unpublished writer, Henry Miller arrived in Paris in 1930. Leaving behind a disintegrating marriage and an unhappy career in America, he threw himself into the low-life of bohemian Paris with unwavering gusto. A fictional account of Miller's adventures amongst the prostitutes and pimps, the penniless painters and writers of Montparnasse, Tropic of Cancer is an extravagant and rhapsodic hymn to a world of unrivalled eroticism and freedom. Tropic of Cancer's 1934 publication in France was hailed by Samuel Beckett as 'a momentous event in the history of modern writing'. The novel was subsequently banned in the UK and the USA and not released for publication for a further thirty years.
| Авторы | Миллер Генри |
| Издательство | Penguin |
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433 грн
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